Integrate Functional Strategies


Functional unit strategies easily get "out of sync" with the overall business strategy--sometimes through evolution, sometimes through attention to emergencies.  The costs of this disengagement can be high.

 

We can help you recalibrate your functional strategies to ensure that your functional areas are integrated and tied to your overall business goals.

To re-focus areas of your business, we

    • lead strategy-planning sessions, assuring balance, objectivity and documentation
    • analyse the strategic consistency of 1) your business goals, 2) the marketplace, 3) your marketing mix, 4) your operating mix and 5) the financials of your business. (See Marketing Audit.)
    • make recommendations for re-aligning functional strategies--recommending specific activities, resources and time required.  These recommendations include cost/benefit analyses.
    • work with individual departments to design and implement required changes.